Social Media Strategy Online Course

Teacher

3rd party-provider (CPD accredited)

Category

CPD

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This course will teach you how social media can be used in business for marketing purposes. It will ensure that you use the correct tools and interact with the appropriate audience for your business. By the end of this course you will create a social media strategy, a social media policy and a content plan.

Course content

Written in plain English and avoiding technical jargon, this course is aimed at business people who want to create an effective social media strategy for their business. It covers everything that you need to know and is broken down into manageable learning objects:
  • Learning object 1 – What is social media and what are the benefits? Why use Social Media? What worries you and excites you? Taking a strategic approach.
  • Learning Object 2 – A review of how social media marketing fits into current marketing activities.
  • Learning Object 3 – The reasons for using social media. Identifying social media audience groups. Understanding keywords.
  • Learning Object 4 – You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.
  • Learning Object 5 – You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content
  • Learning Object 6 – Look at what resources are needed to carry out the Social Media? A social media policy, the risks of social media and crisis management.
  • Learning Object 7 – Measurement of social media activities to ensure a return on investment.
  • Learning Object 8 – Creating a social media strategy. Best practice for social media.
The course includes support through a Forum.  

Duration

The course includes access to the learning materials for 60 days. It comprises of approximately 15 hours of high quality audio and visual content.

A few points..

The online courses walk you through how to use Social Media effectively to gain awareness, authority and interaction with your customers.  Learn in your own environment, at your own pace.
  • highly interactive – video, scenarios, checklists & more
  • ongoing online support – get your questions answered
  • Discounted price: £70 original price £99
  • Please allow 24 hours for us to set-up your account
  • This course is non-refundable & must be completed within 60-days

Our Main Teachers

This course will teach you how social media can be used in business for marketing purposes. It will ensure that you use the correct tools and interact with the appropriate audience for your business. By the end of this course you will create a social media strategy, a social media policy and a content plan. Course content Written in plain English […]

Price : 70 (£)

Max Availability : 50

Difficulty : Medium

Location : Web

Typology : Premium

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